Annual Report
The Challenge: One of the baptisms of fire to create as a lead and solo designer is the Annual Report. As a 70 page report this involves multiple lead stakeholders feeding into a very very live document tied to higher stakes deadlines - the product has to be delivered accurately and reliably.
The Solution: Aside from the visual strategy, prioritisation and concepting alone, I need to prepare a design process that works in flow with the organisation. I plan out ways to work with the changes that would happen within a short space of time and allow for graphic elements that can be adapted flexibly.
(Then to not miss anything, and not accidentally hit delete anything!!)
“The document does look really well finished, we have set a new standard!!.”
— Rebecca Boomer-Clark, CEO
“It's been a whole team effort but particular thanks to Putu who has done a superb job of bringing the Lift brand to life.
I hope that you agree that the document looks great, and will hopefully show that we mean business when talking to partners, convertor schools, etc.”
— Simon Newitt, Chief Financial Officer
“Hear, hear. This looks beautiful as a product - brings classroom joy to the detailed numbers - and does a great job of confirming our credibility and transparency overall.”
— Dawn Rennie, Head of Communications, Marketing and Campaigns
