The Challenge: The shift to a new brand created a need for fresh editorial outputs, but rebuilding assets from scratch would have been time-consuming and inefficient. The need was to quickly reinterpret existing design templates and visual assets within the new brand, but ensuring they felt aligned..

The Solution: This required balanced decisions: retaining value from previous work without compromising the integrity of the new visual direction , which can can be tricky when trying to refresh from older layouts. As the brand champion and creative design lead, I also need to maintain a cohesive visual language. Re-working my designs I reduce production time and avoid unnecessary duplication when content is cyclical and similar. The flexibility of my templates support the clarity and consistency when moving to the new brand.